Wednesday, November 16, 2011

Volkswagen Phaeton

The name Phaeton derives from Phaëton, the son of Phoebus (or Helios) in Greek mythology, by way of the phaeton auto body style and the type of horse-drawn carriage that preceded it.

volkswagen phaeton

The Phaeton was conceived by Ferdinand Piëch, then chairman of Volkswagen Group.[citation needed] Piëch wanted Volkswagen engineers to create a car that would overwhelmingly surpass the German prestige market leaders, Mercedes-Benz and BMW. The decision to release the Phaeton was, in part, a response to Mercedes' decision to compete directly with Volkswagen in the European marketplace with the low-cost A-Class. It was also intended to support the Volkswagen brand image, since the most expensive versions of lesser models, such as the Golf GTI, were starting to cost almost as much as equivalently-sized prestige brands. Although the Volkswagen group already has a direct competitor in the full-sized luxury segment, the Audi A8, the Phaeton is intended to be more of a limousine like the Mercedes-Benz S-Class, while the A8 and BMW 7 Series are more sport-oriented.

Volkswagen Phaeton

Initial development of the Phaeton, given the internal project code VW611, began with Piëch giving his engineers a list of ten parameters the car needed to fulfill. Most of these specifications were not made known to the public, but a number of them were told to automotive reporters. One of them was that the Phaeton should be capable of being driven all day at 300 kilometres per hour (186 mph) with an exterior temperature of 50 °C (122 °F) whilst maintaining the interior temperature at 22 °C (72 °F). Piëch requested this even though the Phaeton's top speed was electronically limited to 250 kilometres per hour (155.3 mph). Another requirement was that the car should possess torsional rigidity of 37,000 N·m/degree.

2011 Volkswagen Phaeton

volkswagen phaeton exclusive

2011 Volkswagen Phaeton.

Volkswagen phaeton

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