In 1962, model (and later, actress) Jennifer O'Neill signed on as COVERGIRL spokeswoman at the age of sixteen, appearing in both print and television advertising that year. Her unprecedented thirty-year endorsement of the product catapulted COVERGIRL into the top-selling makeup line in the country.
Cybill Shepherd was one of COVERGIRL's earliest models, appearing in several print and television advertisements for the brand. In contrast to the "made-up" looking fashion models of the late 1960s, Cybill demonstrated a fresh, wholesome look, appealing to a younger consumer's taste. These advertisements established the "girl-next-door" look that CoverGirl would become associated with.
Cybill Shepherd was one of COVERGIRL's earliest models, appearing in several print and television advertisements for the brand. In contrast to the "made-up" looking fashion models of the late 1960s, Cybill demonstrated a fresh, wholesome look, appealing to a younger consumer's taste. These advertisements established the "girl-next-door" look that CoverGirl would become associated with.
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